PPC Analyst

  • Marketing
  • Kochi, India

PPC Analyst

Job description

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, Report and analyze website analytics and PPC initiatives campaigns

  • Manage campaign expenses, staying on budget, estimating monthly costs

  • Coordination and guidance for creating landing pages

  • Perform ongoing paid keyword discovery, expansion and optimization

  • Research and analyze competitor advertising

  • Historical performance review

  • Implementation of PPC strategies

  • Assist in the management of display network placement lists on adwords and through other contextual advertising platforms

  • Create performance reports with recommendations for improvements

  • Up to date knowledge of search engine and PPC industry trends and developments

 

Requirements

1. Experience working within search engine marketing platforms- Google ads, Bing ads, Linkedin

2. Experience in setting up and optimizing google ads campaigns

3. Highly creative with experience in identfying target audiences
4. Track KPIs to assess performance
5. Proven experience in search engine marketing, social media marketing
6. Working knowledge of microsoft programs(Word, Excel, Powerpoint)and Google Drive
7. Possession of one or more valid google certifications