Channel Marketing Associate (1 to 4 years)

  • Marketing
  • Kakkanad, India

Channel Marketing Associate (1 to 4 years)

Job description

Overview

As a Channel Marketing Associate, you’ll ensure that the regional channel marketing plans are on track and efforts aligned with the sales objectives of the team. You’ll report to and will work closely, with the Channel managers driving revenue numbers, collaborating with GTM partners worldwide, and other cross-functional teams within the company.

Your responsibilities include

  • Manage geo-specific channel marketing efforts including developing and executing marketing programs that help achieve joint sales goals with partners–including lead generation activities, hosting events, execute targeted campaigns, drive outbound exercises, manage PR & brand awareness activities and more.
  • Collaborate with cross-functional teams to execute marketing exercises including lead generation, product marketing, sales enablement, customer success, partner recruitment, partner communications and more.
  • Develop, localize, maintain and update content across websites, blogs, case studies, video testimonials, product tutorials, brochures, banners and more.
  • Own all related marketing metrics to measure the success of the activities–demand generation numbers, payback, conversion and other KPIs based on identified KRAs.
  • Manage budget with reliability and own ROI.
  • Be a voice for the partner network within the company.

Requirements

We’ll appreciate

  • 1-2 years of experience in marketing. Additional relevant experience in working with channel /partner/sales.
  • Bachelor’s degree preferred in Marketing, Business or similar streams
  • Knowledge in SaaS businesses and staying updated on current marketing trends
  • Being self-motivated with a proactive approach
  • Excellent verbal, written, and interpersonal communication and project management skills
  • Work in a specific time zone